:: 2.3 Market outlook
At the time of the publication of this Report, the
world is subject to a profound global economic crisis.
It is not yet possible to foresee how the economic
downturn will affect ICT markets in general and in
the developing world, in particular. While most of
the recent news are focusing on how the crisis has
reduced revenues of telecommunication carriers and
operators and forced ICT manufacturers and service
providers to cut jobs, the impact on consumers will
depend on a number of factors. While network operators
may see themselves confronted with limited
capital and reluctant to follow through with costly
network investments (for example IMT-2000/3G,
Wimax or optical fibre networks), the need to keep
and attract new customers, and increase market shares
and revenues may also increase competition and bring
down service prices. It might also encourage and force
businesses to increase their attention to developing
markets and low-income users, where much lower,
yet highly dynamic penetration rates in the last years
hint at greater market opportunities.
The dynamics and potential of the developed and developing
markets will also depend on how the crisis will
alter spending patterns. While higher unemployment
rates and lower revenues certainly reduce discretionary
incomes, it is the choice of consumers how and in which
areas to reduce spending. Depending on the importance
they attach to their telecommunication and ICT services,
they may, or may not, cut the cord, or give up their
mobile cellular or broadband service.
Despite the economic downturn, current global ICT
developments are unlikely to change drastically, given
the pervasive nature of information and communication
technologies. The use of modern telecommunication
devices and the Internet will continue. Given the uninterrupted
growth in almost all ICT services, a decline
in growth rates – rather than an actual reduction in
subscriber numbers – seems more likely.
:: 2.4 From indicator to index
ITU’s subscriber and usage indicators, which were presented
in this chapter, provide impartial insights into the
growth of certain ICTs and their development across
regions. The ICT Development Index (IDI) is based
on these, as well as several other indicators that are
considered essential (and that are available) in terms of
measuring ICT developments. By combining multiple
indicators into a single value, the IDI will provide a
holistic picture on the state of ICT development within
a country. It will allow policy makers to put their
countries’ achievements into context, by benchmarking
them to other countries at similar income levels, or with
similar geographic, social or regional characteristics.
Through this, the IDI will also help Governments set
realistic targets and track and evaluate developments
over time. The sub-indices on which the IDI is based
will further provide policy makers with the opportunity
to identify strengths and weaknesses and to adapt and
develop policies accordingly.
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